It’s the twenty first century, and though we haven’t quite yet found ourselves living the futuristic dreams of Hanna and Barbera in the technologically driven utopia wonderfully animated in the Jetsons (we know you’ll remember this). We do live in a world that is increasingly automated, where everything is faster, so fast at times it can feel as though we are well acquainted with [...]

Your website looks stunning, navigation is great and it is performing pretty well online, so far everything is fine and the world is once again a peaceful place. But wait! Did you check the number of visitors get converted this month in the analytics account? If not, do check now. Welcome to the imperfect world of reality. Don’t get too surprised, because you are not the one and only person in this [...]

Not too long ago I was very sceptical of self-help books and viewed them as mostly ‘hokum’ designed to target the desperate with wishy-washy ideas and a lot of big talk. It was only when I actually started reading a few of them that I realised this wasn’t always the case. Sure, some of the time it’s true – and a recent book I read that made wild claims based on a misunderstanding [...]

In this day and age, many businesses have their own websites and seem to be happy with them. But you may be surprised to learn that there are still many that do not. If your company has not joined the World Wide Web, here are some reasons why you should think about making that cyber leap sooner rather than later. Opening Hours Just imagine that your business is open twenty four hours a day, every [...]

I notice lots of people running around building backlinks and hoping for miracles to happen. They sit there for hours doing everything imaginable to get as much of them as they possibly can. There is nothing wrong with this as long as you’re taking care of what is on your blog too, but people aren’t. On-page SEO has taken a backseat and the only thing that matters to them is commenting [...]

Launching a website is something that anyone can do, and the wonder of the internet is how it has truly democratised business and created wonderful opportunities for entrepreneurs that simply weren’t there before. While anyone can launch a website though, if you want it to actually be a hit then it certainly does pay to spend some time researching how to make the most of it and learning skills [...]

Designing a website is not a process you can complete by following a set list of rules and guidelines. While there may be certain elements of web design that are similar across the net, creating a website should be something that’s highly personal and very subjective. What works for one site will not work for another, and elements such as your target demographic, your personal taste, your budget [...]

In spite of the speculations that social networks will become obsolete in the near future, the truth is that they are actually gaining more ground. Nowadays, it is practically impossible for any business that goes online to implement an effective internet marketing campaign without integrating major social networks in the overall strategy. Judging by the influence they had on the 2012 online marketing [...]

For many of us hurricane Sandy now seems like old news. For a while it dominated the news, but now we’ve come through the other end there are more important things to worry about. That’s not true of course for those families and businesses who were affected by it directly though, and if you were one of the many whose lives were touched by the storm then chances are you’re going to [...]

The internet has certainly made a lot of things obsolete. Things or methods that were pretty effective before are no longer used these days because the net offers so many techniques that are more efficient and more convenient to use than outdated procedures. It’s the same with marketing goods and services. In the past, businessmen typically advertised their products in newspapers, magazines, [...]