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Web Business and Asset Investment: How to Know when to Let Go Unwanted Sites?

get rid of your unwanted sitesOnline entrepreneurs know that they are always pioneers in one way or another. Some webpreneurs are adopting me-too strategy – which could be very, very effective; many others are doing “life-hacking” – trying to offer something that is useful enough for people to use and be attached to. And some others are clever to do the in-between: Following what works and try to better them.

Facebook, Twitter, Fiverr, and many other prominent examples are setting the standard that thousands other are trying to clone and better. That’s all about web business and asset investment: You look up to those that successfully make a mark on the Internet, and try to clone their success, even better them.

Unfortunately, this has a low, low success rate: Copying a great concept doesn’t mean you can also copy the concept’s success. Online, doing so will always need you to do trials and errors – plenty of them. And you can’t blame site owners to do trials and errors. Webpreneurs are just like the good old entrepreneurs: If they have to fail 100 times to finally discover 1 that is successful, they will do it. To translate it into the online world: If you need to have 100 sites that fail to finally find 1 site that is successful, many webpreneurs are more than willing to do just that.

The end results of the trials and errors are obvious: Many what I called “zombie sites” lying around on the Internet – those that are simply exist, but neither collecting dust nor making significant presence (and profit) online.

As a webpreneur, you need to know when to get rid of those zombies. Of course, you should definitely get rid of those that fail. If you think that someday you’ll be able to get them back on track, my advice would be: Just forget it. You wouldn’t have interest and resources to get them better. I’ve tried to do it, and it’s a lot – and I mean, a LOT – of work.

Why you should to get rid of your unwanted sites

Why getting rid of them make sense? One major reason: Cost cutting. Many site owners’ reason to sell off their sites for cheap is to make room on their servers – or in other words, some would simply want to close their non-productive hosting accounts to cut hosting expenses. Plus, with the raised money, webpreneurs can try to build something else.

I learn from my experience that it’s better to get rid of them by selling them off, even at dirt cheap. It’s better than letting your sites die a slow death – doing it won’t get you anything, except disappointment and the feeling of total failure. Selling a site, even at $10, can at least return something out of your investment; $10 is, obviously, better than $0. If you own 100 sites that fail, you may get more than $1,000 from your site sales.

When to sell them? To find the right answer, you need to ask yourself this question: Are you being overwhelmed by the number of sites you own, feeling that your efforts are not getting the results you want? If you answer yes, it’s time to sell and start afresh.

Final words: Don’t keep your “junks” inside your “house” too long – you might get the whole “house” smells bad. Get it?

Ivan Widjaya
Sweep your web servers clean

Ivan Widjaya is a webpreneur and an owner of a site network. He actively runs, a small business tips blog, and, a cloud business blog .

2 Responses to “Web Business and Asset Investment: How to Know when to Let Go Unwanted Sites?”

  1. Alex Papa says:

    Hi Ivan, very nice post. It really saves money to clear some of the un-wanted sites. For that alone it is a good reason to “get rid of them”.
    Another reason has to do with image! Just like in real estate any run down property is not a credit to the owner. For example, run down houses and hotels are not a good “advertisement” for the person or corporation who owns them. Remember the bad publicity Donald Trump had when his Atlantic City hotels were neglected? Eventually he had to let go.
    I think its the same in the online world. Deserted, neglected sites are not doing any good to improve the image of the person who owns them.

    • Alex,

      Great point on the image/reputation. Reputation is difficult to build and we simply can’t afford to tarnish it by being reckless and irresponsible in managing our web property portfolio.

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