Images are a very important element for every website. Human beings can make sense out of an image or picture even when it doesn’t have a caption. However, search engines can’t ‘read’ images. This is why it is important to optimize web images for search engines. The following are some of the benefits of SEO.
- Boosts ranking – Optimizing your images will help enhance your ranking in search engines. If someone searches using the same key phrases or words which you have used to describe your image, then there is a high possibility of your site coming up in the results pages.
- Increases traffic – For a site to become popular, it needs to attract a high volume of traffic. SEO will increase the likelihood of your images appearing in result pages when web users search using related words or phrases. This will then generate traffic to your site.
- Enhances competitiveness – Being able to optimize your images will give you an edge over your competitors.
The following are some SEO tips which can help you improve the ranking of your web images in search engines.
1. Rename the image
When it comes to search engine optimization, file names can have a significant effect on results. Renaming image files is a very vital step which is usually taken for granted or ignored by many SEO marketers. If you have an image which has the file name IMG0087.jpg, you need to rename it first before uploading it. Make sure the name is simple and describes what appears in the image. Think of the words or phrases searchers would use when looking for something. For example, if you have the image of a banana, don’t just name it banana.jpg. If the banana is yellow, a more descriptive name would be yellowbanana.jpg. However, avoid including too many keywords in your file name, otherwise you are going to appear spammy.
2. Use Alt Tags
Alt tags are very important for SEO since they can be read by search engines. Even when an image fails to appear on a web page, search engines will still be able to read the alt attribute. Make sure the text in the alt tag describes the image in the best way possible.
3. Include captions
Captions are ideal for describing what an image is about. They are mostly useful for human visitors. Captions which include keywords can also help enhance your ranking in search engines.
4. Use SEO Images Plug-In
WordPress users can take advantage of an SEO Plug-In which makes it possible to rename images very fast. In addition, WordPress enables users to change the text in the alt text without interfering with the actual HTML.
5. Use the proper anchor text
Anchor text plays a major role in image SEO. When you link to an image, make sure the anchor text contains the relevant keywords. General terms such as ‘photo’ or ‘image’ will not help search engines understand what your image is about. Linking with the proper keywords is beneficial for search engines as well as your site’s visitors.
About the Author: Charles writes regularly for istockphoto coupon code and promo code for thinkstock, and occasionally for Seoyourblog.com. He also blogs about discount deals at coupon blogs that share thinkstock discounts and istockphoto promo codes.