This webpreneurship blog is all about online business ideas and online entrepreneurship tips.
About us »

How To Design A Great Website For The Tech Niche

Designing a website is not a process you can complete by following a set list of rules and guidelines. While there may be certain elements of web design that are similar across the net, creating a website should be something that’s highly personal and very subjective. What works for one site will not work for another, and elements such as your target demographic, your personal taste, your budget and your niche should all play a role in influencing the final design.

Food Pyramid - Fruits

Your niche is one of the elements that has the biggest impact on your design, and if you design your sites well then a blog about tech for instance should look very different to a blog on bodybuilding. Not only should your look appeal to the same audience that will be interested in your particular area, but it should also communicate instantly what your site is about, and be able to match and compete with others in the same genre.

Here then we will look at how a tech niche might affect your design choices. Here are some things to consider when commissioning or creating a site design dealing with technology or gadgets.

Colour Scheme

Technology sites normally write about modern technology as opposed to old tech – which means by their very nature they tend to deal with the cutting edge and the ‘futuristic’ even. If you want your site to evoke this sense, then the colours you use should echo the kinds of colours we associate with technology.

This leaves you with whites, blacks and silvers – all of which are commonly used for hardware, or blues which we often see used in science fiction depictions of future technology. Blue, and particularly neon blues, have always created a sense of the future and this is something you can benefit from. Greens can also be a techy colour thanks to their association with green screens, but this will instantly date your site and give it more of a ‘retro tech’ vib.


DigiEnsemble_L_0120 436

Next you need to think about your layout and the overall ‘feel’ of your site. This aspect of your site concept will reflect the particular area within tech that you’re working in. For instance, if your site is about coding, then you might consider using that retro green and black, and using a text-heavy UI that will make your users feel like they’re hacking into the matrix. On the other hand, if you’re writing about smartphones and tablets then you might want to imitate the clean and minimalistic layouts that the Android and iOS interfaces employ (which also is very conducive to making a site that’s clean and easy to navigate).


Something worth considering when coming up with your design and navigation though is that your demographic is likely to be very tech savvy. In other words, you may have a little more license to make your site more complicated as long as you work within accepted paradigms.

At the same time this also means that you need to make your site technologically smart and avoid any coding gaffs. If you are going to position yourself as an expert informer in the tech industry, then it’s vital that you make sure that your own tech is flawless – so JavaScript that doesn’t work and old fashioned layouts just won’t cut it.

About the Author: Jeff Lewis is a website designer and says that website design is a very creative field. He recently attended a web designers association meeting and was very much impressed by the work of web developers in melbourne.

This article is one of the contributions made by guest authors from many professional backgrounds. Please let us know if you want your unique and quality articles to be hosted on

Leave a Reply

© 2013 All rights reserved.
Proudly designed by Theme Junkie.