I don’t know how about you, but I see strong seasonal patterns in the small travel site I own – in web traffic and income. I do have some tips to offer you on how to make the most of the seasonal patterns.
Unlike a shopping site, a travel site peaks in traffic and income during summertime. If your site caters audience coming from typical four-season regions, your travel site traffic and income will peak in August.
If your travel site’s content is about travel destinations, including accommodations and travel gears, during the months of June to September, you will start seeing steady increase in traffic, as people start to hunt for places to visit, rooms to rent and tickets to buy.
During that time, you need to step up your traffic building efforts, as well as launching various campaigns, such as Discount Coupons and such.
Here are some tips to help you make the most of your incoming web traffic during high season:
1. Promote your products and services using coupons
Whether you sell your own products/services or the affiliate ones, you need to consider to incorporate coupons.
You can partner with coupon and deal sites (Younok.com, Groupon.com, etc.) to help you promote your products/services or you can simply send your special coupon codes to your newsletter subscribers – your choice.
2. Consider using PPC campaigns
If you have a strong marketing budget, you might want to launch a PPC campaign with the help of PPC network, such as Google AdWords. You need to be careful though as you won’t do this all alone – businesses will use the same strategy, causing the per-click cost to rise.
3. Guerrilla marketing with the help of bloggers
You might want to do guerrilla marketing with the help of travel bloggers – you might want to budget for paid reviews, though, but there’s another way you should strongly consider: Guest posting.
Guest blog posts will let you add links to your travel site in the article. All you need to do is to write compelling blog posts and pitch travel bloggers to have their blogs to host your posts. Alternatively, you can join guest blogging forums to help finding qualified travel blogs to host your travel blog posts.
So, there you go – good luck in boosting your travel site’s traffic and income!