Today, Google Caffeine – a new web indexing system for Google Search Engine – is officially completed.
Did you know that the good ol’ search engines you use to find about something are actually delivering rather-stale, indexed result pages? So, all in all, you are not searching the live web.
Google Caffeine, which development started back on 2009, is a new web indexing system that attempt to answer your need for fresh(er) content by presenting you with fresher search results. It’s a great improvement from the ‘old ways’ of using search engine, indeed. Google Caffeine offers 50 percent fresher result than their previous indexing system development.
If you are wondering what Google Caffeine looks like, it actually not look any different to your usual Google.com – the difference is on how search results presented and indexed on search result pages.
Here’s the explanation on how Google Caffeine works from the official Google blog:
With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.
What all of those mean?
The way I see it, your content quality and freshness will even becoming a more important factor in getting your site pages indexed. Blogs (that are updated on regular basis) will benefit from Google Caffeine; working with social networking sites can help your online business getting better traction in the search engine results.
Your content – articles, blog posts, videos, images – will be indexed dynamically, which emphasizes the importance of building your sites using CMS (content management system) – WordPress, Joomla!, Drupal, Pligg, etc.
How to benefit from Google Caffeine?
Here’s an ‘official clue’ from the Google blog:
Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
The keywords: Links to relevant content and news story/blog post/forum post-type of content.
Based on the keys above, here are some ideas for you to benefit from the new Google indexing system:
1. Implement CMS for your new and existing sites
CMS – content management system – can help you make changes easy to your existing content. You can easily implement a change on your site, and be sure that the change is implemented to your entire site’s pages.
I see sites with dynamic content, such as Twitter and Facebook, will benefit from Google Caffeine’s love for fresh content. I see blogs that are updated on regular basis will gain competitive advantage on Google Caffeine. Are you a forum dweller? You can get your threads indexed on Google much, much faster.
2. Your link building activities should involve more social media sites
With Twitter status updates are now on Google search result pages, a new era has begun, and be ready to embrace it.
Optimizing your sites’ rank on search engine ranking is no longer about sending tons of articles to article directories, links to link directories or link exchanges. Your sites can now gain favor from Google Caffeine by making them the “talk of the hours” on social networking sites – getting tons of retweets on Twitter; grabbing tons of “likes” on Facebook; getting tons of diggs from Diggs; and so on.
Creating a newsworthy press release is one of the ways I consider to be effective if promoted via social networking sites. Some other ways include offering more value to the forums you are active in by creating useful threads and posts, as well as creating highly relevant, quality blog posts – no more junk posts for link building purposes.
3. You might want to stay away from creating MFA sites
MFA – Made For AdSense – sites are those that are built to rank well on Google, getting Google AdSense codes placed strategically on the site, and generating money from Google AdSense as the primary goal.
MFA sites are usually static. They rank well on search engines – thus generating plenty of traffic – through link building campaigns, such as submitting articles to article directories. Unless you make your MFA sites regularly updated with relevant and quality content, you won’t get much love from Google Caffeine.
Fancy cuppa coffee?