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Have You Just Bought a Website? Be Sure to Check Every Page of Content for Potential Problems

website content checkI have made several mistakes when buying websites – learn from my mistakes so that you don’t have to go through a lot of trouble in fixing and clearing things up.

When you buy websites, you (should) always check for things you should be getting; is the seller delivering what he promised?

That being said, I have made some mistakes in doing my due diligence. One of the biggest issues I’ve overlooked is checking the content page of the websites I bought.

You see, we always focus on site’s revenue, traffic, the recent content quality, the design, and such… but have you really done checking the pages you don’t see?

What web pages you often overlooked?

When buying a website, the web pages you don’t see will likely to cause you troubles. “Pages you don’t see” refers to old blog posts if you acquire a blog, pages that are not linked from the homepage, and such.

What kind of troubles and how to deal with them?

1. Low-quality and/or duplicate content

The dupe content, especially that with copyright on it, will bring you problems, such as lawsuit (learn about Xarelto lawsuits as an example), drop in search engine ranking, etc. The same thing also applies to low-quality content (too-short articles, empty pages, spun articles, etc.)

I suggest you to add more content, combine several short articles into longer ones, or simply remove the low-quality content altogether.

2. Offending content or content you simply don’t like

Especially when you will use your name (either real name or pen name) in the website, such as adding your name as a writer in a newly-bought blog, you need to remove any relationship with the offending content or content you don’t like. Why? Because you will always be linked to those content you don’t even create.

Better yet, just remove any content you consider offending or simply don’t like – it’s better to lose some indexed pages in the search engines than to lose your online reputation.

3. Opinionated content

Related to #2, you should also consider not to relate yourself to highly-opinionated content, such as reviews and such.

One important tip

You might want to write a disclaimer telling your site visitor that the content before your purchase date is not written by you, so you won’t be held responsible when something goes wrong, such as copyright infringement.

I understand that checking every pages of your newly acquired website is really a hassle. However, considering the potential problems, you’ll be glad you check things up early on.


Ivan Widjaya is a webpreneur and an owner of a site network. He actively runs Noobpreneur.com, a small business tips blog, and CBRdigital.com, a cloud business blog .

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