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Google Guide on How to Promote Your Website in the Right Ways

website promotion tipsAre you looking for the right, legitimate ways to promote your website? Look no further than Google. Using my PDF search engine I discover something I should discover 2 years ago.

The Search Engine Optimization Starter Guide found on Google Docs as a PDF document. It is not necessarily an official guide to SEO by Google, but it was released on November 2008 initially as an effort to help the teams within Google as SEO reference and guidelines. It was then decided that the document should be made public for the webmasters to learn more about SEO, better.

Here’s one section of the 22-page guide I would like to share with you: Website promotion best practices. We are all interested in promoting our sites in such a way that they can rank well on search engines, getting tons of targeted traffic, and make money along the way.

The following are the best practices in site promotion according to Google, found in page 20 of the guide (unedited):

Good practices for promoting your website

Blog about new content or services – A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.

Don’t forget about offline promotion – Putting effort into the offline promotion of your
company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

Know about social media sites – Sites built around user interaction and sharing have made
it easier to match interested groups of people up with relevant content.

Avoid:

  • attempting to promote each new, small piece of content you create; go for big, interesting items
  • involving your site in schemes where your content is artificially promoted to the top of these services

Add your business to Google’s Local Business Center – If you run a local business, adding its information to Google’s Local Business Center will help you reach customers on Google Maps and web search. The Webmaster Help Center has more tips on promoting your local business.

Reach out to those in your site’s related community – Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid:

  • spamming link requests out to all sites related to your topic area
  • purchasing links from another site with the aim of getting PageRank instead of
    traffic

A very, very useful website promotion tips, indeed!

Ivan Widjaya
Google website promotion tips


Ivan Widjaya is a webpreneur and an owner of a site network. He actively runs Noobpreneur.com, a small business tips blog, and CBRdigital.com, a cloud business blog .

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