Checking on my Google AdSense stats, I just received a message from Google AdSense team offering suggestion on ad placements on one of my blogs, Noobpreneur Business Blog.
I’m sure I receive such message because the blog makes a good amount of money from one of Google AdSense ads I place sitewide.
Google suggests my 336×280 ad slot on Noobpreneur.com’s top left section to display both text and image ads. Previously, I heed to popular suggestions to display text link ads only instead of image ads.
Google’s argument is by displaying image ads alongside the text ads, you will increase competitions among advertisers (especially advertisers opt in for image ads.) Make sense. But, what’s behind Google’s motive in recommending such strategy?
I follow a common sense; AdWord is Google’s cash cow, and if I can optimise my ads better, there will be more advertisers competing to display ads on Noobpreneur.com – in the process, Google will make more money for each click served (I will, of course, make more money, too.) Since the suggestion makes sense, I decided to edit my ad code to display text and image ads.
Show me the money
The result so far is astonishing – I can no longer understand why people recommend to display text-only ads. Perhaps we should see this on case-by-case basis.
Changing text-only ads into text and image ads increase the ad slot’s click-through rate by a whopping 250% overnight – may be even more if I manually choose which advertisers’ ads will be displayed on site (yes, you can do this with AdSense.)
This is another proof that testing and optimising your ad placements can result in significant change in click-through rate – and eventually, in your bottom line.