And as we can predict, there is no mention of your typical site metrics – Google PageRank and the likes. How so? It’s simple: SEOMOZ has MozRank.
What is MozRank?
SEOMOZ’ MozRank is like Google PageRank, given on the scale of 1-10. Unlike PageRank, Mozrank uses 2 decimal places for better accuracy. SEOMOZ also introduces MozTrust, similar to MozRank but it calculates the “distance” from trusted “seed” site.
As many SEO specialists and experts suggest, SEOMOZ MozRank and MozTrust are considered to be more accurate and reliable compared to Google PageRank.
Using Open Site Explorer to calculate your website’s MozRank and MozTrust
You can use this SEOMOZ’ Open Site Explorer“>Open Site Explorer – a must-have free web tool for webpreneurs.
Tagged as “the search engine for links,” Open Site Explorer is mainly measuring a site’s MozRank, MozTrust and backlinks information, such as internal links, external links, and social shares (only available in Pro version – you can take a 30-day free trial if you want.)
You can compare a website’s metric with the other 4 – so you can also measure the quality of your other web properties or your competitors’. Please bear in mind, you only allowed to check on up to 3 main websites a day. So, use it wisely.
For a webpreneur, Open Site Explorer can help you do your due diligence when buying a website. Many sell websites based on their PageRank, revenue, Alexa, etc. Adding Open Site Explorer into your arsenal of site checking weaponry can help you discover the best from the good.
So, have you tried it, yet? What do you think – is it a great tool?