Probably you have already heard the words of Matt Cutts, the jolly good fellow working as a head of the web spam team in Google. Yah it sounds fearful that Google has a plan in its sleeve whose sole objective is to hunt down those sites that have gone a little wayward or have stretched their online marketing activities too far.
Now, does this mean that there is a limit of good things you can do to your website? Or Matt Cutts is simply equating over optimization with spamming. This is really confusing and unless and until it is rolled out, it is a tough call to predict anything. But we cannot sit and wait for the apocalypse begins and then stirs to actions. Nope, here I am going to share some tips that may give you clear view of what you are supposed to do to make your website insulated from the upcoming algo shuffle:
Make It User Friendly, Not Search Engine Friendly: Search engine bot has become smart and there is no need to force feed it. Since the search engine bot is quite capable of taking care of itself, you should devote all your attention to make your website look great to general users. Believe me, Google is tracking the behavior of the visitors on your website, bounce rate and average time on website and loads of other things, you have no other option but to bring considerable improvement in this segment otherwise, your blog may fall prey to this upcoming algo change.
Build Links Sensibly: Do you know that Google has brought down another private network blog – Build My Ranks and efforts are underway to crash other private network blogs that are using the same tactics. Do not take part in any such crap things, this may put permanent ban on your website. Try to have a long-term vision. Like create a nice ebook and then make it available for free and hopefully, you will be able to get some links from reputed sites without even coercing them. Create nice infographic that people would like to share voluntarily. Try these, I am damn certain that your blog will have a future proof presence.
Don’t Go Overboard with keywords: Keywords are meat and drink to your website, but you should not stuff the content with keywords only. Forget about keywords density there is no such thing exists in reality. Tone down if the keywords density is too high and keep things as natural as possible. Make the title and description of the website catchy and interesting.
Do not use Blackhat: Black hat is boring. Yah because search engine bot has become so smart that all your effort to trick it will come to naught within few weeks. So rather, than playing hide and seek with search engines, why you should not put that efforts to make your website irresistibly awesome. Hire a great content writer, if you are not that much creative, have some share worthy content, and see how your website’s reputation starts taking shape.
About the Author: Sandra Smith loves writing on things that interest him