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Blog Monetization Misconceptions

blog monetizationMany try to make money online with blogs, but only a few really makes it. In many cases, you and I fail to make enough money from our blogs because of our misconceptions regarding blogging and make money online blogging. This article will give you some ideas on how to monetize your blogs better without even increasing your traffic – read on.

When I first enter the make money online arena, I choose blogging as a good way to start, mainly because I’ve got so much to share, and I do listen to what the Gurus are telling all of us that content is king; and blogs are all about content.

Three months into blogging, I started to feel burnt out – I can’t think of any interesting topics to write on; I felt that what I worked on yield me nothing in term of money; I started to think that maybe I did it wrong.

Well, it turned out that the latter was true – I, indeed, did blogging and blog monetization wrong.

I believe in lies

Well, one thing for sure: blogging alone won’t get you rich, unless you have authoritative voice, such as John Chow’s, Yaro Starak’s and Darren Rowse’s. The good news is, even if you don’t have such authoritative voice, you can still make the most of your blog. One of the steps you must take is to debunk some misconceptions about blogging and make money online.

Here are some misconceptions that I and many people believe about blogging and blog monetization, and the real truth behind those lies:

1. Content is king – creating great content can make you a lot of money

Partly true, but indirectly – your great content will bait for links and get buzz from social media and other sites, thus more visitors coming to your blog; if you can’t get a good amount of traffic to your blog, you won’t be able to make much. Normally, people (including me) monetize their blogs using CPC ads, such as Google AdSense and Infolinks; but AdSense income is highly related to traffic and the per click earning. Some other methods include paid posting, inline content ads, premium/paid content access, etc.

The truth is, you need a healthy mix of quality content writing and effective link building. In fact, some evidences show that effective link building on a blog with so-so content quality can get it to go far, in term of traffic and revenue.

2. Blogs can only make money mainly from ads

Not true – ads and paid posting SHOULD only account for a smaller portion of your blog’s total income; this is where I’m stuck and trying to get out – and I believe many people stuck to this misconception.

In reality, many experts are making way much more money from the products and services they sell via their blogs. John Chow makes $40,000 a month, largely from his digital products and services attached to his blog. Yaro Starak ( also makes a five digit monthly income from blogging AND his online courses. Darren Rowse? He makes a lot of money off his ProBlogger’s Job Board. Of course, they are all making good amount of money from ads placement alone, but their ‘backend’ system and products/services offered makes the more money than the on-site ads do.

3. Ads will turn off people visiting my blog

Partly true. The key here is to set your blog monetization plan early. Of course, hiding your blog content in a sea of ads will turn off your readers, but the right mix of ads and content presented in an effective blog layout can actually works wonder.

Some experts suggest for us to keep our blogs ad-free early on. I against such recommendation. I could be wrong, but I feel that blog monetization has to be implemented as early as possible in its life, for one reason: So your early readers are ‘getting used to’ your blog’s content and monetization strategy, thus, in fact, they might even feel the ads are actually useful to them. Check out off line publication, many magazines I read are full of ads. Yet, I keep coming back buying them. Why? Because the content stands out and in fact the ads themselves are pretty informative and interesting.

You are building a blog as a money making web asset, anyway – you ought to make money out of your blog!

4. Selling dofollow ads will damage my blog’s search engine ranking and Google PageRank

Not true. You see, I really against excessive nofollow tag uses – it makes most of our effort to grow our web assets gone bust; unfortunately, many, especially the big guys, are doing it with the purpose of preserving their PageRank.

While selling links will usually getting your PageRank penalized, getting the ads to be displayed in sentences, instead of a list, can reduce the effect. In fact, implementing the right strategy in linking out can actually help your blog to rank better.

Any thoughts to share? Please do so by commenting on this article.

Ivan Widjaya
Blog monetization

Ivan Widjaya is a webpreneur and an owner of a site network. He actively runs, a small business tips blog, and, a cloud business blog .

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