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Archive for December, 2011

Tackling the Offshore Software Development Debate

Tackling the Offshore Software Development Debate

As the difficult US economy continues to take its toll on business owners, more and more software companies are considering outsourcing their development activities (or at least some amount of them) to offshore companies who can offer significantly reduced costs for highly-skilled, competent development resources. While I have seen this path yield rewards for some US-based companies, I have seen an [...]
Three Things You Can Do Today To Drive More Sales Through Your Website

Three Things You Can Do Today To Drive More Sales Through Your Website

Building, maintaining and above all else profiting from a web presence isn’t easy – I think the biggest issue most people have when they transition to the online space is that they seem to think that it is. I’ve worked with hundreds of brands in my career as an SEO and in a lot of instances there seems to be some disconnection between the website and the visitor – it’s [...]
Getting the Most Out of Review Sites

Getting the Most Out of Review Sites

Review sites are a big part of your local online marketing efforts. More than this, review sites represent a good way for your business to get testimonials for your products, services and your company itself. A review can be a powerful tool to get customers into your site or store. People often go online before making a purchase, and review sites are one of the things they look at to see if your [...]
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